{"id":739,"date":"2018-10-04T02:07:36","date_gmt":"2018-10-04T02:07:36","guid":{"rendered":"https:\/\/sites.udmercy.edu\/campusconnection\/?p=739"},"modified":"2018-10-09T02:08:49","modified_gmt":"2018-10-09T02:08:49","slug":"marcom-reminder-brand-identity-standards-templates-and-approved-style-guide","status":"publish","type":"post","link":"https:\/\/sites.udmercy.edu\/campusconnection\/2018\/10\/04\/marcom-reminder-brand-identity-standards-templates-and-approved-style-guide\/","title":{"rendered":"MarCom reminder: Brand Identity Standards, Templates and Approved Style Guide"},"content":{"rendered":"<p>The Office of Marketing &amp; Communications (MarCom) offers the following reminders for the 2018-19 academic year:<\/p>\n<p>For colleges, departments and Detroit Mercy organizations that wish to learn more about our identity and style guide, download the Detroit Mercy brand, flier and poster templates <a href=\"http:\/\/www.udmercy.edu\/faculty-staff\/marcom\/image-library.php\">online<\/a>. The Detroit Mercy approved style is also <a href=\"http:\/\/www.udmercy.edu\/faculty-staff\/marcom\/style-guide.php\">available here<\/a>.<\/p>\n<p>If you have created a flier or promotional material, request MarCom to review the material to ensure identity and style compliance. Send your assets to <a href=\"mailto:marcom@udmercy.edu\">marcom@udmercy.edu<\/a> and copy <a href=\"mailto:erwingj@udmercy.edu\">erwingj@udmercy.edu<\/a>.<\/p>\n<p>Finally, when referencing the University on second reference in writing, please refer to the University using Detroit Mercy; the use of acronyms, including &#8220;UDM&#8221; or &#8220;DM,&#8221; is prohibited.<\/p>\n<p>Failure to properly use our brand guidelines dilutes the Detroit Mercy identity in the marketplace, creates confusion with prospective students, shows a lack of consistency in brand awareness throughout the institution and can lead to poor representation in media coverage.<\/p>\n<p>We kindly ask that you share this information with faculty and staff during regular meetings and communications. These reminders have been and will continue to appear in <em>CC<\/em> for the next several weeks. We appreciate any help in sharing this information to fellow colleagues and departments. If you have questions, please contact Gary Erwin at 578-0339 or <a href=\"mailto:erwingj@udmercy.edu\">erwingj@udmercy.edu<\/a>. Thank you for your help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Office of Marketing &amp; Communications (MarCom) offers the following reminders for the 2018-19 academic year: For colleges, departments and Detroit Mercy organizations that wish &hellip;<\/p>\n","protected":false},"author":83,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6],"tags":[222,145,278,123,220,303,302,301],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbwnTV-bV","_links":{"self":[{"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/posts\/739"}],"collection":[{"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/comments?post=739"}],"version-history":[{"count":1,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/posts\/739\/revisions"}],"predecessor-version":[{"id":740,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/posts\/739\/revisions\/740"}],"wp:attachment":[{"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/media?parent=739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/categories?post=739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/tags?post=739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}