{"id":7838,"date":"2021-11-01T10:34:51","date_gmt":"2021-11-01T14:34:51","guid":{"rendered":"https:\/\/sites.udmercy.edu\/campusconnection\/?p=7838"},"modified":"2021-11-01T10:41:17","modified_gmt":"2021-11-01T14:41:17","slug":"marcom-reminder-stay-on-brand-dont-use-udm","status":"publish","type":"post","link":"https:\/\/sites.udmercy.edu\/campusconnection\/2021\/11\/01\/marcom-reminder-stay-on-brand-dont-use-udm\/","title":{"rendered":"Important MarCom reminder: Stay on brand, don\u2019t use \u2018UDM\u2019"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The Marketing &amp; Communications Department (MarCom) would like to remind the Detroit Mercy community about the importance of brand consistency with regard to marketing and communication materials \u2014 including social media \u2014 for internal and external audiences and uses.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Detroit Mercy\u2019s Board of Trustees and senior leadership made a significant investment in the 2015-16 marketing and branding study that led to the Build a Boundless Future brand. Proper use of the Detroit Mercy brand is critical for the entire organization. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Five years ago, the University stopped using the acronym \u201cUDM\u201d as shorthand for the University&#8217;s name and instituted Detroit Mercy. This is a reminder that the use of \u201cUDM\u201d goes against Detroit\u2019s Mercy\u2019s brand and is prohibited. The acronym \u201cUDM\u201d should not be used on flyers, promotional material, social media platforms, emails to students, potential students and community partners or in any other communications. The use of \u201cUDM\u201d diminishes the University\u2019s brand and confuses people. MarCom appreciates everyone\u2019s help on this to keep the Detroit Mercy\u2019s brand strong and consistent. Let&#8217;s continue to be Titans Together for brand unity.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">MarCom provides the University community many different forms of editorial services. For general information about marketing and communications, visit the <a href=\"https:\/\/udmercy.edu\/faculty-staff\/marcom\/index.php\"><span class=\"s2\">MarCom Toolbox website.<\/span><\/a> MarCom also offers a variety of <a href=\"https:\/\/www.udmercy.edu\/faculty-staff\/marcom\/requests\/index.php\"><span class=\"s2\">request forms<\/span><\/a> to help you complete marketing and communications-related projects. <\/span><\/p>\n<h4 class=\"p1\"><span class=\"s2\"><a href=\"https:\/\/www.udmercy.edu\/faculty-staff\/marcom\/brand-logo.php\">Learn more about Detroit Mercy\u2019s Brand Guide and Identity Standards online<\/a><\/span><span class=\"s1\">. <\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The Marketing &amp; Communications Department (MarCom) would like to remind the Detroit Mercy community about the importance of brand consistency with regard to marketing and &hellip;<\/p>\n","protected":false},"author":179,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[6,4404],"tags":[4771,2454,145,123,2349],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbwnTV-22q","_links":{"self":[{"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/posts\/7838"}],"collection":[{"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/users\/179"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/comments?post=7838"}],"version-history":[{"count":5,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/posts\/7838\/revisions"}],"predecessor-version":[{"id":8585,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/posts\/7838\/revisions\/8585"}],"wp:attachment":[{"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/media?parent=7838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/categories?post=7838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.udmercy.edu\/campusconnection\/wp-json\/wp\/v2\/tags?post=7838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}