MarCom reminder: Proper Use of Detroit Mercy Brand

The Office of Marketing & Communications offers the following reminder for the 2018-19 academic year:

Since the brand launch in 2016, the University’s Marketing & Communications (MarCom) Department has consistently used brand artwork and brand lines in a variety of promotions. Many departments, colleges and organizations are also supporting this effort as well, and we thank everyone for the support!

MarCom understands that everyone wants to positively promote the University and its many activities. However, it has also been observed that some improper uses of the brand have been applied to fliers, websites, social media sites and other resources.

To increase brand and identity consistency, departments, Colleges, Schools and Detroit Mercy student organizations must closely examine and adhere strictly to the guidelines posted on the MarCom website. You may also refer to the Detroit Mercy Brand Standards Guide.

As MarCom becomes more aware of improper uses of these assets, departments and Colleges and Schools will receive instructions to immediately remove inconsistent materials and/or remove them from campus bulletin boards. MarCom will also reach out to departments, colleges and organizations with offers to help revise materials to adhere properly to the identity standards.

Please contact Marketing & Communications at 313-993-1254 or marcom@udmercy.edu for more information.