Marketing & Communications Associate Vice President Gary Erwin‘s short story “Yard Work” will appear in the international journal Eunoia Review this February. Click here to read the issue when released.
Tag: marcom
All-user emails and use of Campus Connection
Information Technology Services (ITS) and the Office of Marketing & Communications (MarCom) will begin to distribute information that is not time-sensitive through Campus Connection every Tuesday of each week. This change will help reduce the amount and frequency of email messages that people receive each day and direct individuals, departments …
University receives Pandora “Best in Class” recognition
Detroit Mercy Marketing & Communications (MarCom) earned the “Best in Class” distinction for higher education marketing from Pandora Radio in its Education Amplified category. Detroit Mercy’s marketing assets were recognized for bold designs that effectively fit considerable copy within banner limitations, engaging and informative creative content and amplified functionality that …
Time for some Conversations
University of Detroit Mercy is well represented in the fall edition of Conversations on Jesuit Higher Education, now available on campus and online. The issue is devoted to two of the four Universal Apostolic Preferences announced in February 2019 by Jesuit Superior General Fr. Arturo Sosa. These preferences are to …
MarCom Reminder: Brand identity on business cards
Please note that all University of Detroit Mercy official business cards, email signatures and letterhead are required to use the University brand only. Use of other institutional, organizational or company names, logos or other brand elements on Detroit Mercy business cards, email signatures and letterhead are prohibited. Any Detroit Mercy …
An excerpt from Marketing & Communications Associate Vice President Gary Erwin‘s novel-in-progress, Grindstone Creek, appeared in Adelaide Literary Magazine. Read the excerpt in the current issue online.
MarCom Reminder: Review Titans Together
The Marketing & Communications Department (MarCom) would like to remind all students and employees to take time each day and review the University’s Titans Together website. Detroit Mercy receives a number of questions each day from faculty, staff, students and parents, which are provided to our institutional experts for responses. These …
2019 Economic & Community Impact Report and Fast Facts
The latest editions of Detroit Mercy’s Economic & Community Impact Report and Fast Facts are now available at the following links: 2019 Detroit Mercy Economic & Community Impact Report 2019 University of Detroit Mercy Fast Facts If you have questions, please contact MarCom at ext. 1254 or email marcom@udmercy.edu.
MarCom Reminder: Stay on brand
The Marketing & Communications Department (MarCom) would like to remind the Detroit Mercy community about the importance of brand consistency with regard to marketing and communication materials for internal and external audiences and uses. Detroit Mercy’s Board of Trustees and senior leadership made a significant investment in the 2015-2016 marketing …
MarCom Communications Specialist Ron Bernas’ article, “Three Crucial Topics in Jesuit Higher Education,” was recently featured in Conversations on Jesuit Higher Education magazine.
MarCom Reminder: Editorial Services
Marketing & Communications is able to provide editorial services through requests submitted on the MarCom communications review request form. All requests are welcome and must abide by the following guidelines: The official style for Detroit Mercy communications is the Associated Press, current edition. Requests for editing must provide a minimum …
MarCom Reminder: Requesting a photographer
If you need a photographer for an event, MarCom can help. The department will reach out to its contracted photographer with at least one week of lead time. If available, this job will be paid by MarCom. However, if the contractor is unavailable, MarCom can locate another photographer for the …
MarCom Reminder: Fake News Alert
Well, not actual fake news…but news nonetheless. If you receive contact from a reporter in the media and they are not looking to interview you, please direct them to MarCom. The office works with the media on a daily basis and we are happy to respond to all media inquiries. …
MarCom Reminder: Stay on brand
In 2016, the University invested heavily in a scientific marketing research study and brand development effort. Along with this new brand came a set of brand standards and guidelines (aka, identity guidelines) that MarCom is charged with upholding. However, it takes a village to ensure that a brand gains traction. …
MarCom Process: Proof Approval Form
Individuals and departments requesting services from Marketing & Communications (MarCom) will now be required to complete an approval form when project is complete. This new process helps the department track the review of materials and ensures that all information is correct according to the individual and department requesting the project. …
MarCom reminder: Wait! Don’t design that flyer yet!
If you’re currently looking to have a flyer designed for an event or other initiative, wait! Check with Marketing & Communications first. We have pre-designed, brand-approved flyers and posters available online. If you are in need of a custom design, however, visit our request page and complete the form. Be …
Looking to market your program or event?
Welcome to the fall 2019 term! MarCom hopes everyone had an enjoyable summer and you’re ready to get down to business. This semester, if you’re interested in marketing a program, event, initiative or activity, your first step is to visit the MarCom website. This site provides guidelines, policies and insight …
“All the Time in the World,” a short play by MarCom Communications Specialist Ron Bernas, was chosen to be performed as part of the Farmington Players’ One-Act Festival in Farmington Hills. It will be performed June 21-23.
Associate Vice President of Marketing & Communications Gary Erwin had two short stories accepted for publication in 3288 Review and Adelaide Literary Journal.
MarCom reminder: UDM
It’s happened again: A beautiful poster for a program that benefits students and faculty, marred by the letters “UDM” was spotted by MarCom’s “Brand Stewards.” Yet another reminder: We stopped using “UDM” and started using “Detroit Mercy” more than two years ago, it’s long past time to get onboard. If …
MarCom reminder: Flyers don’t work
Here’s a playful reminder from Marketing & Communications that all student organizations, faculty, staff, administrators, deans and departments are responsible for keeping our campuses clean. If you see a flyer hanging up that is past the event’s date, please take it down, remove the tape and recycle the paper. We all …
MarCom not-so-gentle reminder: Use of UDM
University of Detroit Mercy moved away from calling itself UDM more than two years ago. Are there bulletin boards or printed material lying around that still use that? Get rid of them now! This includes program brochures, swag, flyers, letterhead, webpages and social media accounts to name just a few. …
MarCom reminder: Let us review your communication
The Office of Marketing & Communications (MarCom) has the following exciting offer for the 2018-19 academic year: Before you hit “Send” on a mass email or print hundreds of flyers promoting an event or program, send it to us for review. We can make sure it creates interest in your …
Seasons Greetings from MarCom!
On behalf of Marketing & Communications, we wish you all the warmest of holiday greetings, a relaxing, safe winter break and a happy new year! See you all in 2019, Titans.
Marketing & Communications Social Media Manager & Communications Specialist Amy Skimin received the 2018 Pride of CASE V Award – Silver Place in “Best in Writing for the Media” for her article, “Detroit Mercy capstone project gives students chance to change lives.” Skimin will accept the award at the CASE …
MarCom reminder: Working together for a better udmercy.edu
The Office of Marketing & Communications (MarCom) offers the following reminder for the 2018-19 academic year: See an error on our website? Maybe people are directed to contact someone who doesn’t work here anymore, or a link goes nowhere, or a name is misspelled. Don’t complain about it: Help us …
MarCom reminder: Calls from media representatives
The Office of Marketing & Communications (MarCom) offers the following reminder for the 2018-19 academic year: If you receive an unexpected call from a representative of the news media seeking comments on a news story, or are unsure how to work with the media, we are here to help! MarCom …
MarCom reminder: Requesting assistance from us — Don’t be shy
The Office of Marketing & Communications (MarCom) offers the following reminders for the 2018-19 academic year: Individuals, colleges and departments seeking marketing and communications assistance are encouraged to request help from MarCom. For general communication requests such as graphic design, please see MarCom’s communication request form. To request a photographer for …
MarCom reminder: Brand Identity Standards, Templates and Approved Style Guide
The Office of Marketing & Communications (MarCom) offers the following reminders for the 2018-19 academic year: For colleges, departments and Detroit Mercy organizations that wish to learn more about our identity and style guide, download the Detroit Mercy brand, flier and poster templates online. The Detroit Mercy approved style is …
MarCom Communications Specialist Ron Bernas was appointed to serve as the new Managing Editor of the national magazine Conversations on Jesuit Higher Education. The National Seminar on Jesuit Higher Education, which is jointly sponsored by the Jesuit Conference Board and the Board of the Association of Jesuit Colleges and Universities, publishes Conversations. Learn more …
MarCom reminder: Proper Use of Detroit Mercy Brand
The Office of Marketing & Communications offers the following reminder for the 2018-19 academic year: Since the brand launch in 2016, the University’s Marketing & Communications (MarCom) Department has consistently used brand artwork and brand lines in a variety of promotions. Many departments, colleges and organizations are also supporting this effort as …
MarCom reminder: Department Name Change
The Office of Marketing & Communications offers the following reminder for the 2018-2019 academic year: The Office of Marketing & Communications (MarCom) changed the department name in June 2017. The department is no longer referred to as Marketing & Public Affairs. We are currently working to eliminate all references on …
Associate Vice President of Marketing & Communications Gary Erwin’s collection of thematically-linked short stories, Trail Crossing Sixteen Counties, is set to publish fall 2019 from Adelaide Books. Stories from this collection have appeared in a number of literary journals and reviews, including Red Cedar Review, The Sun, Pebble Lake Review and Sante Fe Literary …