As UDM works toward a launch new UDM brand, please note that the Build a Boundless Future brand is now completely null and void. Printing material, digital and graphic artwork and other public-facing materials that use this brand will not be approved and may not be used in any way.
Gary Erwin, associate vice president of Marketing & Communications, recently had a new short story published by the literary journal Bull. “Squared to the Puck” …
As UDM advances its institutional branding efforts, we’re transitioning away from ‘Build a Boundless Future’ and adopting ‘The World Needs Titans’ as a bridge brand. A new brand is in development. Visit the Detroit Mercy rebrand page for more information.
MarCom is seeking 25 full-time employees to participate in a strategy roundtable session on Tuesday, Nov. 11, from 8:15 a.m. to 1 p.m., to identify what it means to “be Detroit Mercy” and to help create a new brand for the University.
Show your Titan pride of the No. 36 national WSJ/College Pulse ranking by downloading the images below and including them in your email signature.
As Detroit Mercy moves forward with branding work, the previous brand — Build a Boundless Future — will no longer be used by the University. Until a new brand is created, the University will employ a bridge brand.
Check out video footage celebrating 60 years of Detroit Mercy Law Clinics produced by MarCom fellow Alizé Tripp, with the help of Let’s Roll’s Brian Rolling and MarCom’s Adam Bouton.
UDM is undertaking a new branding effort, and we’d love your input. Your insights will help us craft a more authentic identity that honors our rich history, energizes our present and sets the stage for a vibrant future. Please share your thoughts on the feedback form.
UDM invites our alumni, students, faculty, staff, parents, neighbors and partners to help co-author a new brand that captures and encompasses the spirit, grit, faith, strength and pride that define Detroit Mercy. Working together, UDM is confident that we can develop a new brand that is authentic, inspiring and worthy of our Jesuit and Mercy mission.
Do you have questions about how to promote your organization or event? Do you want to create more effective fliers or digital slides? Maybe you wonder why Marketing & Communications won’t let you make up your own logo. If so, Ask MarCom is for you.
The full 2025 spring edition of Detroit Mercy’s Spiritus magazine is now available for viewing online!
The charter fellows, Alizé Tripp and Jenny Raptoplous, were selected in late April and will focus their work on capturing and sharing stories of community engagement in Detroit and abroad.
Detroit Mercy’s Marketing & Communications department unveiled new spots for use on the University’s over-the-top (OTT) marketing buys and paid social media.
If your department needs more information regarding UDM rebranding, please contact MarCom to schedule a meeting at marcom@udmercy.edu.
Titan Faith serves as an organizing principle to help frame the work that goes into defining a brand with the emotional resonance Detroit Mercy needs and deserves. This is what gives the core elements and underpinnings of a brand its emotional power and builds connection with all stakeholders. Please share the underpinnings you think of when you contemplate Detroit Mercy.
Check out the exciting steps Detroit Mercy has taken in its rebranding work and view its powerful documentary!
Read the latest WSJ/Statista Insights Analysis to review the 2025 college rankings and specific areas where UDM scored well and areas where we might improve!
Understand the values, mindsets and decision-making processes of Gen Z students and their families in MarCom’s three-phase research process regarding rebranding efforts.
The UDM community is invited to review information about the rebranding work currently taking place and consider participating in stakeholder strategy sessions that will take place the first half of 2025.
As UDM approaches its 150th anniversary in 2027, the University is working to unveil a new brand that everyone can take pride in while celebrating the institutional birthday at the same time.
Register to attend the Ask The Experts lunch-and-learn session by Oct. 10 to gain impactful information on advancement services, annual giving, major gifts, alumni relations and marketing and communications
University of Detroit Mercy recently earned a No. 11 ranking on the social media channel, TikTok, after the 2024 Higher Education Social Media Engagement Report …
Detroit Mercy’s Marketing and Communications team (MarCom) has recently updated the University’s identity guidelines and style manual to help breathe a little more flexibility.
The new templates, unveiled by Marketing & Communication, are pre-branded and ready for immediate use for any event.
Marketing and Communications with a few important reminders for the University community regarding style, accessibility, designs and more.
In 2016, University of Detroit Mercy launched a marketing research study and rebranding effort that included a new logo, new brand line and a ban on use the school’s longtime abbreviation, UDM.
Are you a Detroit Mercy student who enjoys making TikToks, reels, videos and other social media content?
Consider joining the University’s Office of Marketing & Communications (MarCom) as a content development or website development work-study student during the 2022-23 academic school year. MarCom work-study students get to be part of a fun, creative team of communicators and do a variety of things to gain invaluable experience.
Gary Erwin, associate vice president of Marketing & Communications, has his short story “Migration” accepted for publication by Clockhouse, a national literary journal published by …
Looking to display an upcoming event or important information on the new televisions in the Student Union? Detroit Mercy Marketing & Communications, in partnership with Information Technology Services (ITS), now uses a centralized system for digital signage on the McNichols Campus.
If you recently moved your office into the Student Union and need to update your room number on the Detroit Mercy website, please submit a web request with MarCom.
Detroit Mercy Marketing & Communications has added the new mask policy signs to www.udmercy.edu/coronavirus/downloads for those of you who want to print them out for your own building or office.
Detroit Mercy individuals and departments that wish to produce videos for the University must maintain requirements and ensure that videos are high-quality and also meet accessibility mandates.
Marketing & Communications reminds all faculty, staff, and students that lead-time is necessary when requesting a photographer for your event. Due to priority deadlines and …
In 2017, Detroit Mercy received a formal complaint from the U.S. Department of Education (DoE), Office for Civil Rights (OCR) regarding website accessibility for individuals …
Are you a Detroit Mercy student who is interested in social media and communications or website development or maintenance? Consider joining the University’s Office of …
Detroit Mercy community, new flyer and poster templates are available for use! The templates provided are pre-branded and ready for immediate use for any event. …
Detroit Mercy’s Campus Connection is moving to a new bi-weekly newsletter to keep students, faculty and staff up-to-date on all of the happenings within the …
The Marketing & Communications Department (MarCom) would like to remind the Detroit Mercy community about the importance of brand consistency with regard to marketing and …
Detroit Mercy’s Marketing & Communications department is seeking student veterans to highlight in recognition of Veterans Day. To be featured, student veterans can submit a …
Throughout the year, the Marketing & Communications Department (MarCom) produces stories on Detroit Mercy students for the University’s website, social media channels and news media. …
Detroit Mercy’s Marketing & Communications Department is pleased to introduce Adam Bouton, its newest web & social media communications specialist. Bouton joined MarCom in mid-September …
Are you a Detroit Mercy student who is interested in social media and communications? Consider a work-study internship with the Marketing & Communications Department (MarCom) …
After four formative years of undergraduate studies, a BA in Digital Media Studies, freelance design work for our Titan Athletics, countless networking opportunities within the …
As we reflect on the semester in the month of May, the Student Life Office is working with the Marketing & Communications team to highlight …
Detroit Mercy reminds everyone in order to keep our community safe during the COVID-19 pandemic, all faculty, staff, students and visitors must respond to screening …
Introducing the newest way to showcase students for all their hard work, service, leadership, dedication and Detroit Mercy pride! Use the Campus Connection submission form …
Marketing & Communications Web Content Specialist Dave Pemberton‘s story, “Detroit Mercy graduate’s research helps fight Chagas Disease in El Salvador,” was featured in the March …
Detroit Mercy busts a move as the ninth AJCU Go Move Challenge comes to a close! As a University community, we finished 12th overall, which …
Zoom provides a number of security features to make sure only your intended invitees join your meeting. Following the steps outlined in the ITS guide, …
