In 2016, University of Detroit Mercy launched a marketing research study and rebranding effort that included a new logo, new brand line and a ban on use the school’s longtime abbreviation, UDM.
At that time, the marketing research firm hired to help with the new brand and research believed that UDM was confusing to the marketplace and that Detroit Mercy would be a better option than the acronym.
Well, the University made a good faith effort, but old habits die hard. With media outlets and organizations such as ESPN refusing to use Detroit Mercy in some instances and continuing to choose UDM, the University will now once again use UDM in various assets under certain circumstances.
University of Detroit Mercy must be used in all instances on first reference; after that you may use UDM or Detroit Mercy to refer to the school. UDM may be used on flyers, press releases, posters, and items such as mouse pads, coffee mugs and others, as long as the full name of the University and its logo are also included. For University websites, Detroit Mercy will remain in use on first reference in website content, then UDM or Detroit Mercy may be used. At this time, there are no plans to alter or change logos or graphic identities.
If you have any questions, please visit www.udmercy.edu/marcom and check out the University style guide.