Detroit Mercy’s Marketing and Communications team (MarCom) has recently updated the University’s identity guidelines and style manual to help breathe a little more flexibility. You can find these updates here: https://www.udmercy.edu/faculty-staff/marcom/brand/
Some of the key highlights for these updates include the following:
- Guidelines and style are updated in accordance with a review of best practices at other AJCU institutions.
- MarCom has differentiated between internal and external audiences within the new guidelines in several key spots to help communicate that flexibility and to stress the importance of working in partnership to achieve the objectives of colleges, departments, MarCom and UDM while still maintaining consistency with the UDM brand family.
- MarCom has updated our mix of colors and denoted best accessibility practices to help staff understand the importance of visual communications and impact it can have on accessibility.
When planning your next project, be sure to include MarCom at the onset. Doing so will ensure brand consistency and help create stronger partnerships that will yield greater results while avoiding pitfalls.
In addition, MarCom is planning some Ask MarCom events, at which people can drop by with questions and get answers from a member of our team. We hope you will encourage people in your department and colleges who create communications to take advantage of these opportunities. Look for dates, times, and locations in an upcoming edition of Campus Connection.
Until then, please remember that we are available to answer questions. Reach out to MarCom@udmercy.edu or call 313-993-1254.