As UDM moves forward with branding work, please note that the previous brand—Build a Boundless Future—will no longer be used by the University. Until a new brand is created, the University will employ a bridge brand. These include the following:
- The World Needs Titans
- Titans are Boundless
- We Learn. We Serve. We Grow. We Lead. Titan Pride.
UDM’s new expression of a brand will be constructed upon Titan Faith, a unifying principal that touches upon what it means to be a Titan. Please note that Titan Faith is not a new brand. It is a concept that serves as an organizing principle to help frame the work that goes into defining a brand with the emotional resonance UDM and its stakeholders seek. This unifying principal gives the core elements and underpinnings of a brand its emotional power and builds connection with all stakeholders.
In some respects, Titan Faith comprises an array of underpinnings listed below:
- Titan bravery
- Titan innovation
- Titan boldness
- Titan pride
- Titan hope
- Titan joy
- Titan grit
- Titan truth
- Titan believe
- Titan compassion
- Titan love
These core underpinnings can help demonstrate that a new movement is taking shape and help people with all varieties of experiences and impressions of Detroit Mercy find their way into this rebranding effort in honest ways.
As UDM approaches its 150th anniversary in 2027, there is every hope that the University will unveil a new and more connective brand that everyone can take pride in while celebrating the institutional birthday at the same time.