‘Build a Boundless Future’ is retired

‘Build a Boundless Future’ is retired

As UDM continues to advance institutional branding efforts, please discontinue use of the ‘Build a Boundless Future’ brand across all materials, including email signatures, collateral, flyers and digital content viewed by internal and external audiences.

In the meantime, please use ‘The World Needs Titans’ as a bridge brand until a new brand is introduced and stakeholders have an opportunity to provide input.

Brand development is ongoing. As a reminder, updates and information are available on the Detroit Mercy rebrand page.

A photo of the banners on the light poles in front of the clock tower. The banners feature a UDM logo and one that reads, The World Needs Titans.