As Detroit Mercy approaches its 150th anniversary, the University stands at a powerful inflection point — not only to celebrate its legacy but to re-imagine how different groups of actors can represent and amplify a new brand.
The University’s strength has always existed in Community with a capital C: students who serve, faculty who inspire, alumni who lead and neighbors who believe in the institution’s promise. Yet, while these stories abound, they are not always told in a unified, intentional or visible way. In addition, there are some negative legacy stereotypes which have yet to be put to bed.
The Marketing & Communications Department, in consultation with GreenHouse::Innovation, will convene a fall 2025 Marketing Research Roundtable to close that gap by co-creating a shared understanding of what it means to “be Detroit Mercy” — and to empower every participant to act as a storyteller, advocate and ambassador in respective circles of influence.
We will hold a roundtable session on Tuesday, Nov. 11, from 8:15 a.m. to 1 p.m., in the Student Union, Room 201, on the McNichols Campus. We are seeking a total of 25 full-time employees to participate in this half-day session.
A continental breakfast will be available starting at 8:15, as well as a boxed lunch from Subway at noon. Participants should expect and plan to attend the entirety of the session and freely contribute their thoughts, ideas and suggestions.
If you are interested in attending, please email your confirmation erwingj@udmercy.edu by Nov. 5. Please note that we will stop taking registrations once we hit 25 attendees.
For more information about the branding effort and/or to leave suggestions and comments, please visit our New Brand for the Future website today.