Detroit Mercy is undertaking a new branding effort, and we want you at the center of it. As the University prepares to celebrate its 150th anniversary in 2027, we are reflecting on how we present ourselves to the world.
Our current brand, “Build a Boundless Future,” was created in 2016. While it served us for a time, many from our internal and external communities told us it does not capture UDM’s emotional core and identity, nor does it reflect our history, faith traditions, Detroit roots, the pride we feel as Titans and what UDM aspires to be in the future.
That’s why we are launching a consultative process with national partners and with you—alumni, faculty, staff, students, parents and neighbors. We want a living brand that resonates at every level, one that feels authentic, sparks pride and inspires belief in our mission of service and faith.
Over the past year and a half, UDM has completed research and held several stakeholder strategy sessions focused on brand discussions; more sessions are planned during the 2025-26 academic year. We also need your help via the following means:
- Share your perceptions—both the strengths and the challenges of Detroit Mercy.
- Participate in listening sessions and focus groups. Spaces will be limited so please shout out when the calls are published.
- Most important: Complete the feedback form to ensure your voice shapes the brand.
Your insights will help us author a more authentic UDM identity that honors our past, energizes our present and secures a vibrant future. Please take some time to review the new brand information and share your thoughts by going to “Info On Branding” at the bottom of the page and clicking on feedback form.