The Marketing & Communications Department (MarCom) would like to remind the Detroit Mercy community about the importance of brand consistency with regard to marketing and communication materials — including social media — for internal and external audiences and uses.
Detroit Mercy’s Board of Trustees and senior leadership made a significant investment in the 2015-16 marketing and branding study that led to the Build a Boundless Future brand. Proper use of the Detroit Mercy brand is critical for the entire organization.
Five years ago, the University stopped using the acronym “UDM” as shorthand for the University’s name and instituted Detroit Mercy. This is a reminder that the use of “UDM” goes against Detroit’s Mercy’s brand and is prohibited. The acronym “UDM” should not be used on flyers, promotional material, social media platforms, emails to students, potential students and community partners or in any other communications. The use of “UDM” diminishes the University’s brand and confuses people. MarCom appreciates everyone’s help on this to keep the Detroit Mercy’s brand strong and consistent. Let’s continue to be Titans Together for brand unity.
MarCom provides the University community many different forms of editorial services. For general information about marketing and communications, visit the MarCom Toolbox website. MarCom also offers a variety of request forms to help you complete marketing and communications-related projects.