Titan Faith serves as an organizing principle to help frame the work that goes into defining a brand with the emotional resonance Detroit Mercy needs and deserves. This is what gives the core elements and underpinnings of a brand its emotional power and builds connection with all stakeholders. Please share the underpinnings you think of when you contemplate Detroit Mercy.
Check out the exciting steps Detroit Mercy has taken in its rebranding work and view its powerful documentary!
Read the latest WSJ/Statista Insights Analysis to review the 2025 college rankings and specific areas where UDM scored well and areas where we might improve!
Understand the values, mindsets and decision-making processes of Gen Z students and their families in MarCom’s three-phase research process regarding rebranding efforts.
The UDM community is invited to review information about the rebranding work currently taking place and consider participating in stakeholder strategy sessions that will take place the first half of 2025.
As UDM approaches its 150th anniversary in 2027, the University is working to unveil a new brand that everyone can take pride in while celebrating the institutional birthday at the same time.
Register to attend the Ask The Experts lunch-and-learn session by Oct. 10 to gain impactful information on advancement services, annual giving, major gifts, alumni relations and marketing and communications
University of Detroit Mercy recently earned a No. 11 ranking on the social media channel, TikTok, after the 2024 Higher Education Social Media Engagement Report …
Detroit Mercy’s Marketing and Communications team (MarCom) has recently updated the University’s identity guidelines and style manual to help breathe a little more flexibility.
The new templates, unveiled by Marketing & Communication, are pre-branded and ready for immediate use for any event.
Marketing and Communications with a few important reminders for the University community regarding style, accessibility, designs and more.
In 2016, University of Detroit Mercy launched a marketing research study and rebranding effort that included a new logo, new brand line and a ban on use the school’s longtime abbreviation, UDM.
Are you a Detroit Mercy student who enjoys making TikToks, reels, videos and other social media content?
Consider joining the University’s Office of Marketing & Communications (MarCom) as a content development or website development work-study student during the 2022-23 academic school year. MarCom work-study students get to be part of a fun, creative team of communicators and do a variety of things to gain invaluable experience.
Gary Erwin, associate vice president of Marketing & Communications, has his short story “Migration” accepted for publication by Clockhouse, a national literary journal published by …
Looking to display an upcoming event or important information on the new televisions in the Student Union? Detroit Mercy Marketing & Communications, in partnership with Information Technology Services (ITS), now uses a centralized system for digital signage on the McNichols Campus.
If you recently moved your office into the Student Union and need to update your room number on the Detroit Mercy website, please submit a web request with MarCom.
Detroit Mercy Marketing & Communications has added the new mask policy signs to www.udmercy.edu/coronavirus/downloads for those of you who want to print them out for your own building or office.
Detroit Mercy individuals and departments that wish to produce videos for the University must maintain requirements and ensure that videos are high-quality and also meet accessibility mandates.
Marketing & Communications reminds all faculty, staff, and students that lead-time is necessary when requesting a photographer for your event. Due to priority deadlines and …
In 2017, Detroit Mercy received a formal complaint from the U.S. Department of Education (DoE), Office for Civil Rights (OCR) regarding website accessibility for individuals …
Are you a Detroit Mercy student who is interested in social media and communications or website development or maintenance? Consider joining the University’s Office of …
Detroit Mercy community, new flyer and poster templates are available for use! The templates provided are pre-branded and ready for immediate use for any event. …
Detroit Mercy’s Campus Connection is moving to a new bi-weekly newsletter to keep students, faculty and staff up-to-date on all of the happenings within the …
The Marketing & Communications Department (MarCom) would like to remind the Detroit Mercy community about the importance of brand consistency with regard to marketing and …
Detroit Mercy’s Marketing & Communications department is seeking student veterans to highlight in recognition of Veterans Day. To be featured, student veterans can submit a …
Throughout the year, the Marketing & Communications Department (MarCom) produces stories on Detroit Mercy students for the University’s website, social media channels and news media. …
Detroit Mercy’s Marketing & Communications Department is pleased to introduce Adam Bouton, its newest web & social media communications specialist. Bouton joined MarCom in mid-September …
Are you a Detroit Mercy student who is interested in social media and communications? Consider a work-study internship with the Marketing & Communications Department (MarCom) …
After four formative years of undergraduate studies, a BA in Digital Media Studies, freelance design work for our Titan Athletics, countless networking opportunities within the …
As we reflect on the semester in the month of May, the Student Life Office is working with the Marketing & Communications team to highlight …
Detroit Mercy reminds everyone in order to keep our community safe during the COVID-19 pandemic, all faculty, staff, students and visitors must respond to screening …
Introducing the newest way to showcase students for all their hard work, service, leadership, dedication and Detroit Mercy pride! Use the Campus Connection submission form …
Marketing & Communications Web Content Specialist Dave Pemberton‘s story, “Detroit Mercy graduate’s research helps fight Chagas Disease in El Salvador,” was featured in the March …
Detroit Mercy busts a move as the ninth AJCU Go Move Challenge comes to a close! As a University community, we finished 12th overall, which …
Zoom provides a number of security features to make sure only your intended invitees join your meeting. Following the steps outlined in the ITS guide, …
Looking to improve communication across the University community? Join our Siteimprove representative Keith on Zoom on Thursday, Feb. 25 at 1 p.m. as he provides …
The national magazine Conversations on Jesuit Higher Education recently published its spring issue, the second edition produced under the editorial direction of MarCom Communications Specialist …
Marketing & Communications Associate Vice President Gary Erwin‘s short story “Yard Work” will appear in the international journal Eunoia Review this February. Click here to …
Information Technology Services (ITS) and the Office of Marketing & Communications (MarCom) will begin to distribute information that is not time-sensitive through Campus Connection every …
Detroit Mercy Marketing & Communications (MarCom) earned the “Best in Class” distinction for higher education marketing from Pandora Radio in its Education Amplified category. Detroit …
University of Detroit Mercy is well represented in the fall edition of Conversations on Jesuit Higher Education, now available on campus and online. The issue …
Please note that all University of Detroit Mercy official business cards, email signatures and letterhead are required to use the University brand only. Use of …
An excerpt from Marketing & Communications Associate Vice President Gary Erwin‘s novel-in-progress, Grindstone Creek, appeared in Adelaide Literary Magazine. Read the excerpt in the current …
The Marketing & Communications Department (MarCom) would like to remind all students and employees to take time each day and review the University’s Titans Together website. …
The latest editions of Detroit Mercy’s Economic & Community Impact Report and Fast Facts are now available at the following links: 2019 Detroit Mercy Economic & …
The Marketing & Communications Department (MarCom) would like to remind the Detroit Mercy community about the importance of brand consistency with regard to marketing and …
MarCom Communications Specialist Ron Bernas’ article, “Three Crucial Topics in Jesuit Higher Education,” was recently featured in Conversations on Jesuit Higher Education magazine.
Marketing & Communications is able to provide editorial services through requests submitted on the MarCom communications review request form. All requests are welcome and must …
If you need a photographer for an event, MarCom can help. The department will reach out to its contracted photographer with at least one week …
